ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Geely Automobile Holdings

Updated on January 27, 2018
agvulpes profile image

A passionate lover of his native Australia, Peter loves to share with the world the wonders of this beautiful Country called Australia.

Geely - an Emerging Automotive Engineering Giant ?

OK lets be honest now!

Who has heard of the Geely Automobile Holdings, yes you heard right The Geely Automobile Holdings.

Hmm, oh yes over there >> One hand up. I can see why you would have heard of Geely because you are from China.

Well I have a confession to make!

I had never heard of Geely until the other night when I heard that Geely cars, starting with the Geely MK powered by a 1.5 liter engine, are now being sold here in Australia for an almost unbelievably low price.

I'll bet good money that Ford and General Motors have 'heard' of Geely ?

In fact Ford have had dealings with Geely already.

To give you some idea about Geely, it was the Geely Automotive Holdings that in 2010 bought the Volvo Car Corp from Ford Motor Company for a reported $2 billion.

This was only a few years after Ford Motor Company had paid a reported $6 billion.

I would say that was good buying?

Ford and General Motors

First lets consider whether Geely can cause headaches for the big players in the Automotive Industry.

Companies like Ford Motor Company and General Motors in particular.

Do Geely have clout?

Maybe not yet but I am a firm believer that anything made in China that is given the backing of the Chinese Government with their seemingly new found love of Capitalism will succeed in any market that gets their attention.

Let me add that I'm not advocating this as a bad thing.

I also believe that the large companies like Ford, GM and some Japanese Automotive manufacturers have had it there own way for too long.

See the update below, it could be an interesting period in the Australian Motor Industry.

Geely MK Sedan Motor Car

Geely MK Sedan
Geely MK Sedan

Geely MK Sedan

Now about the car:

The initial vehicle being imported to Australia is the Geely MK compact (it is only available in WA)

Price of the Geely MK is a tick under A$12,000, making it Australia's lowest priced car. and yes that is 'drive away'.

The Dealer is offering the Geely MK with a factory supplied 5 year/100,000 km warranty.

The Geely MK is comparable in size to the Toyota Yaris and comes with a 1.5litre engine producing 95kW of power and a claimed 128Nm of torque.

This is much more than the other low price contenders like the Proton.

At the time of writing the MK only comes with a 5-speed manual gearbox.

The safety features are minimal but the Geely MK must comply with the strict Australian Standards.

Geely to Succeed in Australia ?

Will Geely succeed in Australia ?

If past history is anything to go on I would say that long term it will definitely be a player and not a small one.

In my opinion for Geely to be a large player in the Australian Auto Industry the bare minimum it will need to do is to set up a nation wide dealer network with state of the art workshops and all of the time earning the trust of the buying public by honoring its promised 5 year/100,000 km warranty.

A time frame for this would be anything up to 5 years of hard work.

The man who is bringing the Geely MK car to Australia is definitely not your average used car dealer.

He is John Hughes who is the man responsible for bringing the now highly successful Korean brand Hyundai to Australia.

Hyundai is now Australia's 5th highest selling car manufacturer.

So they seem to be off to a good start!

Geely Automobile Holdings

Let me give you some idea about the Geely Company.

As I said earlier Geely purchased Volvo from Ford in 2010, this is a very good fit with their other models as Volvo rates well in China and regarded more as a Luxury car.

Smart buying if you ask me.

Although I have seen other Chinese manufactured goods imported to Australia and fail due to bad company support I am of the opinion that the consequences of failure are too high for the Chinese Government to allow failure to be an option.

Geely Automobile Holdings recently stated that they are planning to have a growth curve from 2010 to 2015 of 150% with annual sales in the region of 2million cars across their range.

All this and still promising to deliver a very healthy profit in the region of US$30 billion.
Now that is what I call putting it on the line.

Progress of the Geely MK

From the few Press reports that I have read the Geely MK is not the most brilliant car in the world. I have heard that the brakes are not good !

What do you expect from the lowest priced car on the market. Well here are a few things that I come up with off the top of my head:

  • First and foremost I would want reliability. A car that will get me from Point A to Point B safely and 100 % of the time.
  • Not have my hand in my pocket seemingly 24/7 for servicing and fuel.
  • Comfort comes in about now, although not looking for Rolls Royce comfort I would expect the car to cover a certain distance without my bum going numb!
  • Bits not falling off the car all of the time. In other words a good build quality!
  • If any problems did occur I would want the supplier to look after me with respect and honesty.

Although all of the above would be nice some may say 'tell him he's dreaming' even the big players like Ford Motor Company and General Motors don't deliver that do they?

Geely to make London Black Cabs

Update September 2013

The latest buzz about Geely is that they have now acquired the London Taxi maker Manganise Bronze Holding and are setting up to make 500 Black taxis for export to China.

This company is now evolved to trade as The London Taxi Company.

The interesting sideline of this story is that the manufacture of these Black Cabs could be transferred to Australia. More news on this when available !

Would you buy a Geely MK Compact Sedan

Would you buy a Geely just because it is the cheapest car on the market?

See results
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)